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Showing posts with label Brand Loyalty. Show all posts
Showing posts with label Brand Loyalty. Show all posts

Wednesday, September 17, 2014

The BALD TRUTH - 18 ways you are making your life harder

"Life is not complex.  We are complex.  Life is simple, and the simple thing is the right thing.”
―Oscar Wilde
When we were young life was easier, right?  I know sometimes it seems that way.  But the truth is life still is easy.  It always will be.  The only difference is we’re older, and the older we get, the harder we make things for ourselves.
You see, when we were young we saw the world through simple, hopeful eyes.  We knew what we wanted and we had no biases or concealed agendas.  We liked people who smiled.  We avoided people who frowned.  We ate when we were hungry, drank when we were thirsty, and slept when we were tired.
As we grew older our minds became gradually disillusioned by negative external influences.  At some point we began to hesitate and question our instincts.  When a new obstacle or growing pain arose, we stumbled and fell down.  This happened several times.  Eventually we decided we didn’t want to fall again, but rather than solving the problem that caused us to fall, we avoided it all together.
As a result, we ate comfort food and drank alcohol to numb our wounds and fill our voids.  We worked late nights on purpose to avoid unresolved conflicts at home.  We started holding grudges, playing mind games, and subtly deceiving others and ourselves to get ahead.  And when it didn’t work out, we lived above our means, used lies to cover up lies, and ate and drank some more just to make ourselves feel better again.
Over the course of time, we made our lives harder and harder, and we started losing touch with who we really are and what we really need.
If you’re nodding your head, here are some ways you’re likely making your life harder than it has to be, and some ideas on simplifying things:
1. You look to everyone else for the answers only you can give yourself. – For much of our lives – especially at the beginning – we get told what do, how to think, what looks good, what “success” is, etc.  You don’t have to buy into any of it anymore.  Feel free to peel back the layers.  Think for yourself.  Listen to your Self.  Break the mold.  When you stop doing what everybody else wants you to do and start following your own intuition, you will find exactly what you are looking for.
2. You let others make you feel guilty for living your life. – As long as you’re not hurting anyone else, keep living your life YOUR way.  Sometimes we get lost in trying to live for someone else, trying to meet their expectations, and doing things just to impress them.  Take a moment and think about it.  Are you doing things because you truly believe in them?  Remember your own goals.  Live, do and love so that you are happy, because when it comes down to it, relationships can end in an instant, but you will live with yourself for the rest of your life.
3. You allow toxic people to get the best of you. – You don’t ever have to feel guilty about removing toxic people from your life.  It doesn’t matter whether someone is a relative, romantic interest, colleague, childhood friend or a new acquaintance.  You don’t have to make room for people who cause you pain or make you feel small.  It’s one thing if a person owns up to their behavior and makes an effort to change.  But if a person disregards your feelings, ignores your boundaries and continues to treat you in a harmful way, they need to go.  (Read Toxic People.)
4. You are part of the drama circle. – How would your life be different if you walked away from drama, gossip and verbal defamation?  Let today be the day you speak only about the good you know of other people and encourage others to do the same.  Those that refuse to support you CAN be ignored by you.  It’s as simple as that.  Incredible things happen when you distance yourself from negativity and those who create it.  Don’t get caught up in drama.  Just walk on by.
5. You assign negative intent to other people’s actions. – Another driver cut you off in traffic.  Your friend never texted you back.  Your colleague went to lunch without you.  Everyone can find a reason to be offended on a daily basis.  So what caused you to be offended?  You assigned negative intent to these otherwise innocent actions.  You took it as a personal insult – a slap in the face.  Don’t do this to yourself.  Don’t take things personally.  Don’t assign negative intent to the unintentional actions of others.  Let today be the day you look for the good in everyone you meet.
6. You are too worried that people will steal what you have. – Let this be your wake-up call, especially if you’re an artist, writer, entrepreneur or creative type: There is always more to be gained from sharing knowledge than from hoarding it.  Don’t worry about people stealing your work; worry about the moment they stop.  Be honest, helpful and undeniably good at what you do.  No clever marketing scheme, social media buzzword, or competitor can be a substitute for that, ever.  Whenever people want what you have, regardless of the circumstances, you’re doing it right.
7. You’re trying to compete with everyone else. – If you compete with everyone else, you will become bitter.  If you compete with a previous version of yourself, you will become better.  It’s as simple as that.
8. You have been too much of a taker. – One way to deal with stress and loss is to immerse yourself in doing good for others.  Volunteer.  Get involved in life.  It doesn’t even have to be a big, structured event.  Say a kind word.  Encourage someone nearby.  Pay a visit to someone who is alone.  Get away from your self-preoccupation for a while.  When it comes down to it, there are two types of people in this world.  There are givers and there are takers.  Givers are happy.  Takers are still unhappily wondering what’s in it for them.
9. You focus on popularity over effectiveness. – Seek respect, not attention.  It lasts longer and it’s far more useful in the end.  Do things and build things that make a lasting difference.  And above all, never confuse popularity with effectiveness.  Being popular means you’re liked for a while.  Being effective means you’ve made a difference.
10. You keep cutting corners and taking the easy way out. – Do what is right, not what is easy.  And do the right thing even if no one else will ever know.  Why?  Because YOU will know.
11. You focus on every point in time other than now. – You can’t change yesterday, but you can ruin today by worrying about tomorrow.  Be present.  Tomorrow will reveal itself exactly as it should, just as yesterday already has.
12. You are stuck on your mistakes. – It’s important that we forgive ourselves for making mistakes.  We need to learn from our errors and move forward.  Make a pact with yourself today to not be defined by your past.  Sometimes the greatest thing to come out of all your hard work isn’t what you get for it, but what you learn from it.  A happy, successful life, after all, is not a life absent of problems, but one that’s been able to rise above them.  (Angel and I discuss this in detail in the “Adversity” chapter of 1,000 Little Things Happy, Successful People Do Differently.)
13. You have an “all or nothing” mentality. – There’s no such thing as perfect success, just as there’s no such thing as perfect failure.  This is why labeling things in extremes – all or nothing – success or failure – is an exercise in futility.  What does exist, however, is a continuous series of imperfect moments filled with infinite possibilities and opportunities.  Appreciate the grey area between the extremes – the journey – the experiences.  And above all, never let success get to your head or failure get to your heart.
14. You expect life to always be happy. – The world can be a difficult place.  You may experience suffering, heartbreak and loss.  These circumstances can take a toll on your happiness, but do not lose hope.  Think about the Yin and Yang in Chinese philosophy, which states that opposite forces are often interconnected.  In suffering, you can find great strength, in heartbreak you can find resilience, and in loss you can find a renewed appreciation for life.  Life is always Yin and Yang.  Opposites are interdependent and interconnected.  You can’t completely shield yourself from sadness without also shielding yourself from happiness.
15. You keep thinking about worst-case scenarios. - Sometimes your mind unnecessarily wrestles with events that aren’t even remotely likely.  Your sore throat is life threatening.  Your lost driver’s license fell into the hands of a miscreant looking to steal your identity.  Negativity like this only breeds more negativity.  It’s a happiness riptide.  It will carry you away from shore, and if you don’t swim away it will pull you under.  The bottom line is that you can see the world through a lens of doubt and despair or hope and excitement.  It’s your choice.  Either way, you will someday arrive at the same destination.  The only question is: Do you want to arrive with a frown or a smile?
16. You’re letting loss devour you. – Sometimes you have to work at happiness.  Some hurdles in life are too difficult to clear simply by adopting a positive mindset.  Do you need to forgive someone?  Do you need to let go of a failed relationship?  Do you need to come to terms with the death of a loved one?  Life is full of loss.  But, in a sense, true happiness would not be possible without it.  It helps us appreciate the good times.  It helps us grow.  If you’re struggling to see the light, you’re not alone.  Find someone who understands and talk to them.  Reach out for support.  Don’t let loss devour you.  (Read Second Firsts.)
17. You avoid facing the truth. – The truth does not cease to exist when it is ignored.  You cannot find peace by avoiding things.  You have to feel it to heal it.  Bring your fears and weaknesses front and center and shine a blazing spotlight on them.  Because the only way out is through.  The pain of facing the truth is SO worth it in the long run, I swear.
18. You put off making decisions. – Bad decisions are almost always better than no decisions at all.  Indecisiveness just delays, while bad decisions teach us to yield better ones.  In the end, we most often regret the chances we didn’t take, the relationships we were afraid to have, and the decisions we waited too long to make.

YOUR TURN…

As you know, when we stop doing the wrong things and start doing the right things, life gets easier.  It just makes sense.  So how have you been making your life harder than it has to be?   What can you do today to simplify things?  Leave a comment below and let us know.
Credits: Written by Marc Chernoff of Marc and Angel Hack Life, where this was originally featured.
Coach Rick Kolster, CBC is a certified business/life coach, the author Roll Up Your Sleeves and Get To Work and co-author of Selling for Geniuses as well as a motivational speaker on personal growth. He can be contacted at 817-748-7425 or Rick@CoachRickKolster.comwww.CoachRickKolster.com

Tuesday, November 12, 2013

THE BALD TRUTH - Personal Branding

PERSONAL BRANDING

Personal Branding for Professional Success


The idea of a “personal Brand” is something we all understand… at least as it relates to celebrities.  Public figures like Madonna, Lebron James and even Dale Earnhart Jr. craft and maintain their brands as enthusiastically as the Coca Colas and Nike’s of the world.  But a personal brand for you and me?  Absolutely, says personal branding guru Peter Montoya.  The issue, in fact, isn’t whether to create a personal brand, but how to create the most effective one you can, he says.

“Everyone has a personal brand, whether they like it or not,” says Montoya.  In fact, I have worked very hard to brand myself as “Coach Rick” the Executive Coach.   Now where ever I go, invariably someone gets my weekly thought “The Bald Truth” (sign up here: http://bit.ly/1i1sulT ) or has seen/heard me speak.  My goal has been to craft the brand so that it creates a clear and memorable impression about who I am and what I do.  You can do the same whether you are a small business owner, solo entrepreneur or corporate executive.

A personal brand is “the powerful, clear positive idea that comes to mind whenever other people think of you,” Montoya explains.  It’s the values, abilities and actions you stand for, or, as he puts it, your personal brand is “who you are, what you do, and what make you different or how you create value for your target market.”

A critical aspect of “brand building” for small firms and solo entrepreneurs is the old stand-by: growing your network.  A crisply defined brand should make that process simpler – who you are and what you do will be easier to remember if you have done your brand homework – but it still requires getting your brand in front of people the old fashioned way, one handshake at a time.

Here are three tips for making the most of your personal brand to build your business, or to enhance or reinforce your value within your corporation:

  1. Make sure that everything that surrounds your brand (your office, website, customer service group, etc) communicates the same brand
  2. Build and nurture your professional network and ensure that all members understand your brand message.
  3. Establish appropriate partnerships to extend your brand and gain complementary brand value.


A personal brand won’t necessarily turn you into the next Payton Manning – in fact, it probably won’t do a thing to make you and NFL quarterback – but it may be a valuable tool to define and refine what you do and how you tell your customers or employers about it.

That is the BALD TRUTH!    Now Roll Up Your Sleeves and Get To Work!

Coach Rick
if you have any questions please feel free to contact me at rick@coachrick.net



Coach Rick Kolster is an executive coach and thought leader who works with business owners and executives to help them maximize their efforts, gain life balance and learn how they can be the best leader they can be.

Thursday, June 24, 2010

Are you SERIOUS???

Apple finally released the new iPhone 4 to an avalanche of excitement. There were people just drooling over this new phone. When I say excitement.. I'm serious! people were nuts trying to get their own iPhone. I mean seriously, who camps out for a phone? Why would you? I drove by my local Apple store about 10 am this morning just to witness this phenomenon. There were 500+ people in line, some with chairs, umbrellas (Texas heat), I even saw one person who had brought their own box fan and extension cord. This to me is NUTS!



With all that I began to wonder this... Why would these people subject themselves to this torture? No sleep, heat, loss of productive time, and the hassle just for a phone. What does Apple iPhone have that you can't get in another smart phone? I will tell you. Mystique. It has that wow factor that makes it different.



Apple has created a culture, a brand loyalty, that very few companies or people ever do. Think of the brands you remember that conjure up such fierce loyalty that people will create tributes to or even tattoo it on themselves. Harley Davidson, Apple, Nike, The Rolling Stones tongue logo, Marilyn Monroe etc. Why would anyone put the logo of their favorite motorcycle or computer or athletic shoe tattooed on their body? Because the brand has created a remarkable distinction and made itself different from the competition. What would it be like if your brand had such loyalty?



What do you think drives this loyalty? How did Apple become the brand synonymous with revolutionary ideas? Now ask yourself, how can I build brand loyalty for my brand? We all have a personal brand in one shape or another. Whether it is a company brand or maybe even your own personal "brand". How can you or what could you do to make your "brand" remarkable. Many years ago when I started my latest career as a speaker and executive coach it was critical to build a brand that works for me. I began to brand myself as a business coach call "COACH RICK". Now when someone asked about me most people will say "Oh yea, Coach Rick, I know him or I get his e-mail the "BALD TRUTH" good stuff."

I took years to build this brand and continue to promote Coach Rick as the speaker for your event or coach for your business. All my clients call me Coach Rick and when the talk about going through one of my programs or seminars the refer to me as Coach Rick. This is branding. Personal branding. My brand stands for a couple of things; Integrity, commitment, serving, relationships, quality and Fun. What does your brand say about you? This week work on how you can become remarkable and make your brand stand out head and shoulders from your competition.

Just Roll up your sleeves and get to work.

Coach Rick

http://www.coachrick.net/